Understanding Our Cookie Policy

Introduction

Our Website uses cookies and similar technologies to distinguish your preferences from those of other users of our Website. This helps us provide you with a better user experience when you visit our Website and also allows us to optimize our Website.

However, cookies and similar technologies do not allow for the systematic collection of data that could identify the users of our Website. They help us improve the functionality of our Website, better respond to the interests of our users, and measure the effectiveness of our Website's content.

We are legally obligated to request your consent for the use or storage of cookies and similar technologies on your computers or mobile devices. This section about cookies provides you with clear and complete information about the cookies we use and their purposes.

 

What is a cookie?

The term 'cookie' Unless you have adjusted your browser settings to refuse cookies, our system will place cookies as soon as you visit our Website. A cookie is a small text and numeric file that we store in your browser or on the hard drive of your computer. This allows us to remember your preferences when using our Website.

Types of cookies Cookies can be classified based on their origin, function, and lifespan.

First-party cookies are cookies placed by the owner of the visited website.

Third-party cookies are cookies placed by an organization other than the owner of the website you are visiting. This can include cookies created by a company specialized in website analysis, providing the website owner with data on visitor frequency to their site.

Functional cookies are cookies that ensure the proper functioning of the Website (e.g., cookies for login or registration, language preferences). Functional cookies are typically first-party cookies.

Non-functional cookies are cookies that can be placed for statistical, social, targeting, and commercial purposes. They are not related to the mere technical support of the Website. Cookies with statistical purposes allow us to track which pages of the Website you visit, the location of your computer, etc. Cookies with social purposes enable users to directly share the content of the visited Website through social media. Cookies with targeting purposes allow the creation of a profile based on your browsing behavior so that the displayed advertisements are tailored to your interests. Cookies with commercial purposes keep track of the number and types of ads shown to a user. Non-functional cookies can be either first-party cookies or third-party cookies.

Permanent cookies remain on the user's device for the duration specified in the cookie, even after the user closes their browser. They are activated each time the user visits the Website that placed the cookie (e.g., cookies placed by social media platforms such as Twitter, Facebook, Google Analytics, etc.). Most non-functional cookies are permanent cookies.

Session cookies allow us to simplify and link a user's actions during a browsing session. A browsing session starts when a user opens the browser screen and ends when they close the browser screen. Session cookies are placed temporarily. Once you close the browser, all session cookies are deleted. Most functional cookies are session cookies.

 

Which cookies do we use on our website?

Functional cookies We use cookies to facilitate the functioning of our website and provide a more personalized browsing experience for visitors.

These cookies include remembering your country and language preferences, as well as your customer segment. They also include a cookie that remembers the status of your shopping cart during an order and a cookie that tracks whether you have been asked to participate in a survey so that we do not present you with the same survey repeatedly.

Performance / Analytical cookies We use performance cookies to collect information about how visitors use our website, with the aim of improving the content, adapting it to the wishes of visitors, and enhancing the user-friendliness of our website.

For example, there is a cookie that helps us count the number of unique visitors and a cookie that tracks the most popular pages. For the analysis of our website's usage, we also use Adobe Analytics, Google Analytics, and Hotjar, which also use cookies.

Cookies for behavioral targeting / remarketing To provide you with even better information about our products and services, we use cookies that tell us what you have viewed on our website or what products and services you may be interested in.

We also use this data for our advertising campaigns on third-party websites. If necessary, we may also obtain data about websites from our marketing partners where you have seen our advertisements. For this purpose, we use "DoubleClick," which is part of Google and Group M. For more information about the use of cookies by Google and Group M, you can refer to Google's and Group M's privacy policies.

These cookies do not contain personal data.

Cookies for social media When we suggest sharing content from our website on social networks, such as Facebook, these networks may place a cookie on your device. For more information, please refer to the privacy policy of the respective organization.

For our marketing campaigns on Facebook, we use the "Pixel" tool, which integrates a cookie created by Facebook into some of our web pages. With this pixel, Facebook can track the actions of its users from an ad on the social network to a web page on our website. Facebook can then recognize the user who visited the relevant web page and provide personalized services and more targeted advertisements. This data processing does not apply to those who do not use Facebook. For more information on how Facebook collects, processes, and uses data, and for possible privacy settings, please refer to Facebook's policy on user data.

 

Your consent

By using our Website, you accept the use of cookies. To make full use of our Website, you should accept these cookies. This can be done through your browser settings, or by explicitly accepting our "Privacy and Cookie Policy" during your registration, or by continuing to browse the Website after seeing a "cookie warning" on the homepage during your first visit to the Website. You can block cookies by activating the browser setting that allows you to refuse the placement of cookies. However, if you use your browser settings to block these cookies, you may not have access to (certain parts of) our Website. Please read this cookie policy carefully for more information.

If you wish to withdraw your consent (which you can do at any time), you can delete your cookies through your browser settings.

We would like to remind you that web browsers allow you to change your cookie settings. These settings are usually found in the 'Options' or 'Preferences' menu of your web browser. To better understand these settings, the following links may be helpful. If not, you should consult the 'Help' function in your web browser for more details.

 

Cookie settings in Internet Explorer

Cookie settings in Firefox

Cookie settings in Chrome

Cookie settings in Safari

 

Cookies are active for a maximum of 12 months. They can in no way link you as an individual to a name and/or first name.